Creation and Social Meaning of Tea Ceremony “Rural Revitalization through Live Streaming to Help Farmers”

Thetheme of the tea ceremony, “Rural Revitalization through Live Streaming to HelpFarmers”, sets an exemplary model of using a new media marketing tool to tacklesocial issues through art performance. The play was a winner at the 2021 FujianTea Artist Vocational Skills Competition. To encourage further development ofsimilar works this article traces the background in creating the tea ceremonyto discuss the effects and meaning the show represents. Leading with what thetechnical commissioner did in promoting the rural revitalization by means of “livestreaming and delivery”, the storyline brings the audience to see how the artistictheme, elements, arrangement, and displays were selected and assembled into thefinal form. The theme of this highly entertaining ceremony vividly carries the socialresponsibility in the new era and explains the tasks and benefits of revitalizingrural areas in the nation.