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龙岩市茶产业发展现状与对策浅析

Current Status and Future Development of Tea Industry at Longyan

  • 摘要: 茶产业是龙岩市农业传统优势产业,是七大优势特色农业产业之一,也是持续推动农民增收的重要渠道。本文通过对龙岩市茶产业进行分析,梳理出龙岩市存在茶叶生产成本越来越高、龙头企业带动能力不强、产品附加值不高、产业融合发展不够等问题,结合实际提出突出成本效益,持续推广运用先进生产技术及装备;突出市场导向,持续做大做强龙头;突出精深加工,持续提升茶产品附加值;突出多元融合,持续催生新兴业态;突出要素集聚,持续强化要素保障,以期全力推动龙岩市茶产业高质量发展。

     

    Abstract: The history, status, and prospect of the famed Longyan tea products and industry were reviewed. This article covers production, product varieties, integration with tourism, cultural activities, and developmental plans associated with the enterprise pivotal to livelihood of the residents. By analyzing the past and present status as well as identifying challenges the industry may face in the future, such as the ever-increasing production costs, weakened leadership role played by major players, declined earning, and ineffective coordination among business associates, measures are suggested to help usher in more prosperous years ahead. For instance, to secure a sustainable business, prioritizing an eco-friendly, market-oriented, tech-innovative, diverse, and adaptable operation was deemed essential, and thus, proposed for the area companies as well as the governing agencies. For the green economy, building parks or tea gardens utilizing digital technologies was encouraged. In corporate management, keen efforts at the top level on brand building, sales promotion, and community involvement are crucial to foster business advancement. On manufacturing facility and technology, it is imperative to continually upgrade and make them more efficient to warrant consumer acceptability, premium market value, and adequate profit margin on the products. To achieve that, corporate R&D and cooperated academic research as well as sufficient capital investment would be indispensable. Meanwhile, by integrating plantation operation with the models like “tea+culture”, “tea+health”, “tea+tourism”, “tea tourism+homestay” or “tea tourism+study tour,” a broadened consumer base could be realized to help expand the market reach. Finally, by faithfully following the stipulated key factors in plan execution, the present operation could smoothly and successfully evolve into a new quality industry that brings prosperity and well-being of all involved in the years to come.

     

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