Abstract: Beauty teas is a special oolong tea classification thatare made of tea leaves bitten by Empoasca pirisuga Matsumura. Whenappropriate, the degree of injury from the insect bites on tea leaves generatesthe unique flowery, honey-like, fruity fragrance and taste in the tea. Themarketing and production of beauty teas fosters the establishment of “ecologicaltea gardens” by combining the traditional plantation operation with tourism.Such trend is in line with the consumer’s desire of sustainable agriculture forhealthy and safe food. Thus, taking the Oriental Beauty tea as an example,along with the business development of other tea products in the same category,this article explores the historical background, processing technology, uniquequality and product characteristics, cultivation and plantation management, andmarketing prospects of the specialty beauty teas.