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主题茶艺“乡村振兴,直播助农”创编探研

Creation and Social Meaning of Tea Ceremony “Rural Revitalization through Live Streaming to Help Farmers”

  • 摘要: 主题茶艺“乡村振兴,直播助农”是将茶叶新媒体营销模式、社会热点问题等要素与茶艺表演相结合,以2021年福建省茶艺师职业技能大赛优胜奖作品“乡村振兴,直播助农”为例,以科技特派员“直播带货”方式助力乡村振兴为主题,对茶艺要素的选择与设计、茶艺的编排与意境营造等方面进行编创解析,展现新时代茶艺工作者的时代担当,为茶文化研究与助力乡村振兴提供借鉴与参考。

     

    Abstract: Thetheme of the tea ceremony, “Rural Revitalization through Live Streaming to HelpFarmers”, sets an exemplary model of using a new media marketing tool to tacklesocial issues through art performance. The play was a winner at the 2021 FujianTea Artist Vocational Skills Competition. To encourage further development ofsimilar works this article traces the background in creating the tea ceremonyto discuss the effects and meaning the show represents. Leading with what thetechnical commissioner did in promoting the rural revitalization by means of “livestreaming and delivery”, the storyline brings the audience to see how the artistictheme, elements, arrangement, and displays were selected and assembled into thefinal form. The theme of this highly entertaining ceremony vividly carries the socialresponsibility in the new era and explains the tasks and benefits of revitalizingrural areas in the nation.

     

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