Abstract: This paper discusses the current status, outstanding characteristics, existing obstacles and future outlook of the tea industry in Fujian province. The history and economic impact of the industry were reviewed. In preparation for the challenges ahead, business transformation and technological upgrading will become necessary. Mapping appropriate strategies to afford a smooth and effective transition for the modernization of the industry will be a crucial task for all involved in the years to come. Some of the major tasks facing the tea industry might include:（a）the development of a marketable uniqueness,（b）the nurturing of new business entities,（c）the determination of operation scale,（d）the upgrading of facilities and operations,（e）the implementation of effective services,（f）the utilization of public information sources and services, and（g）the recruitment of professional talents.