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“三茶融合”促进建瓯茶产业集群升级路径分析

Integration of Tea Culture, Industry, and Technology and Establishment of Jian’ou Tea Industry Clusters

  • 摘要: 基于“三茶融合”理念,深入分析福建省建瓯市茶产业发展的成效与问题,提出促进茶产业集群升级的机制与途径,为茶产业集群发展提供借鉴。研究发现建瓯市茶产业集群存在茶园建设滞后、龙头企业少、品牌渠道建设不够及产业链环节衔接不力等问题,并阐释了“三茶融合”促进茶产业集群升级的作用机制,即产业发展提升集群规模性以延长茶产业链条、科技创新促进集群竞争性以提升产品价值、文化根植培育集群价值性以凝炼品牌价值。最后提出了茶产业集群升级路径的对策建议。

     

    Abstract: Following the “Integration of Tea Culture, Industry, and Technology” initiative, the tea industry in Jian’ou, Fujian has strived to reinvigorate and upgrade the business in the recent past through the development of industry clusters. This article analyzes the tasks Jian’ou has achieved as well as the problems it encountered in building industry clusters to arrive at some functional mechanism and operations as reference for the industry in other regions in the country. By integrating the three traditionally independent sectors of the business involving culture, manufacturing, and technology, the tea industry could benefit by expanding productivity and generating technical innovations to materially enrich the product competitiveness and profit margin. Moreover, through passing and transforming the treasured national cultural tradition, the entertainment and tourism activities could be symbiotically promoted. During the cluster-based development, invariably, Jian’ ou tea industry faced difficulties such as unexpected delays in tea garden construction, shortage of qualified leading business entities, insufficient venues for commercial brand building, and inadequate inter-industrial communication within the chain. To help overcome similar barriers, some practical strategies and measures were formulated and presented for our colleagues in other regions as they move forward on their path to bring about advancement for the nation’s tea industry.

     

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